Polaroid launches Music in Full Color with a range of Polaroid Bluetooth Speakers and Polaroid Radio

Polaroid’s entry into music is rooted in the deep love and respect for music culture

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[September 21, 2022] NEW YORK, NY –Polaroid enters the music space with its colorful new lineup of music products. After more than 80 years of working at the intersection of art and science making products that inspire and empower creativity, Polaroid brings its energy and spirit to music. Polaroid Music includes four vibrant Bluetooth® Polaroid Bluetooth Speakers, an experimental music discovery service called Polaroid Radio, and the Polaroid Music app. 

“Great musicians and photographers capture what we can’t always express with words. They make us feel. We're new in the music world, but we want to bring as much color and emotion to the space as we can. We’re excited about this new chapter while still being as committed as ever to instant photography,” Oskar Smolokowski, Polaroid Chairman, said.

The four Polaroid Bluetooth Speakers embrace the iconic brand’s design language: they’re playful, expressive, and designed for joy and humanity. There’s the smallest and most portable Polaroid P1, the most wearable Polaroid P2, the iconic boom-box-like Polaroid P3, and the most powerful Polaroid P4 — loud, portable speakers with a retro-futuristic feel. The classic red button is a nod to the legacy of instant photography and its famous red camera shutter button. The Bluetooth Speaker’s analog dial is purposefully designed to change Polaroid Radio stations without picking up a phone. This adds an analog experience, making the Polaroid Bluetooth Speaker tactile objects rather than simply smartphone extensions.

Polaroid Radio is the heart and soul of the Polaroid Bluetooth Speaker and available to every music lover on the web or via the Polaroid Music app. In a world of algorithms, Polaroid puts radio back in the hands of real people: artists, DJs, and curators designed stations featuring up-and-coming tracks as well as old favorites. It’s an experimental take on internet radio. Five ever-evolving FM-like stations that are human-curated, free, and ad-free. Like five sonic worlds, with no pause, skip, or rewind. 

Polaroid Radio is available on the web at radio.polaroid.com or via the Polaroid Music app in US, Canada, UK, France, Germany, Italy, Netherlands, Sweden, Portugal, and Austria for launch, more territories coming soon.

Polaroid Bluetooth Speaker are available at Polaroid.com and retailers worldwide in a selection of colors inspired by the Polaroid Color Spectrum. P2 and P3 models are also exclusively available in gray at Polaroid.com.

P1 Bluetooth Speaker: $59.99

P2 Bluetooth Speaker: $129.99

P3 Bluetooth Speaker: $189.99

P4 Bluetooth Speaker: $289.99

Find out more about the Music in Full Color campaign on YouTube.

Download the Polaroid Music app on the Apple App Store or on Google Play.

For more information, please contact:

Ruth Bibby 

Global Public Relations Manager 

ruth@polaroid.com 

+1 478 287 9194

*Please ensure that all imagery is credited to the photographer in the filename (if provided) as well as Polaroid.

For Polaroid inquiries please contact:

Polaroid PR Agency PURPLE: polaroid@purplepr.com

Favicon for press.polaroid.com Assets: Polaroid Music | Polaroid Newsroom press.polaroid.com

 

About Polaroid

Polaroid was founded in 1937 by Edwin Land as an icon of innovation and engineering. The company’s launch of the Polaroid Land camera in 1947, which marked the genesis of instant photography, and subsequent introduction of the breakthrough Polaroid SX-70 camera in 1972 and many others, would firmly cement Polaroid’s standing as a technological pioneer and cultural phenomenon during its peak. However, at the turn of the century, the company would be faced with new realities surrounding digital technology’s swift rise and ceased the production of instant film in 2008. But that was short-lived; a dedicated group of instant photography fans would save the last Polaroid factory in the Netherlands under the name ‘The Impossible Project,’ paving way for the eventual rebirth of the original ‘Polaroid’ brand in the years following.

Today, Polaroid is in pursuit of unlocking the beauty in everyday life with instant photography tools that empower creators across the globe to capture meaningful moments. With recent introductions like the world’s smallest instant camera, the Polaroid Go camera, and the world’s first instant camera with built-in manual controls, the Polaroid I-2 camera, the company that we have come to know and love for over 80 years is rooted back in the spirit of analog innovation for the modern age.

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