Polaroid Radio

Polaroid Radio is a different kind of internet radio. In a world of algorithms we make digital radio human, empathetic, and experiential. 

We do this by providing five stations, each of which are curated by a global group of creatives producing five distinct vibes and personalities. When you tune in, you jump into what’s playing and hear the same track at the same time as everyone else. You can’t skip or pause. And no one knows what’s playing next. Lastly, it’s free and ad-free.  

Why Polaroid Radio? We wanted our entry into music to be rooted in our deep love and respect for music culture. It matters what people listen to, so we wanted to launch something that helped people discover the kind of music we at Polaroid love and care about. There are so many ways algorithms recommend music today, so we wanted to put it back in the hands of artists and curators to pick songs they love and for us to celebrate that kind of taste. Polaroid Radio is the Polaroid point of view on music; it has an opinion and we’re really proud of that.

So what is it? Polaroid Radio is a different kind of experimental music discovery service and listening experience.

It’s five FM-like, artist-curated, free and ad-free sonic worlds.

The human curation is the focus. Each station is the vision of talented creators, artists, DJs and musicians that curated up-and-coming tracks as well as old favorites to transport you. Tune in to Itchy Teeth, Polychrome, Royal Pine, Heatwave, or Iris stations to suit every moment and mood.

It feels analog and like FM radio because you can’t skip or pauseNo one knows what’s playing next, and everyone jumps into the same track at the same time.

You can listen to Polaroid Radio in the Polaroid Music app or on the web at radio.polaroid.com. If you have a Polaroid Music Player you can use the Polaroid Music app to save your favorite Polaroid Radio stations on the analog dial on the Player, letting you browse and change Polaroid Radio stations without picking up your phone. 

At launch Polaroid Radio will be available in US, Canada, UK, France, Germany, Italy, Netherlands, Sweden, Portugal, Austria, and we are actively working to adding new countries where Polaroid Radio is available.

About Polaroid

Polaroid was founded by Edwin Land in 1937 as an icon of innovation and engineering. The company first produced ski goggles and 3D glasses for the US Army and Navy. It wasn’t until 1943 when Land’s daughter asked why she couldn’t see a photograph of herself immediately that the idea for the instant camera was born. In 1947 it became a reality with the first ever instant camera.

It was the introduction of the breakthrough Polaroid SX-70 camera in 1972 that launched instant photography.

As we know it today, followed by landmark innovations such as the original OneStep, instant color film; and the Polaroid 600 and Spectra cameras and film formats.

Polaroid cameras went on to inspire artists such as Andy Warhol, Helmut Newton, Robert Mapplethorpe, Maripol, Keith Haring, and Guy Bourdin who raised the brand to the status of a cultural icon.

In the 1990s and 2000s, the swift rise of digital technology eclipsed instant photography and Polaroid announced the end of instant film production in 2008. But that was short-lived; a dedicated group of instant photography fans under the name ‘The Impossible Project’ saved the last Polaroid factory in the Netherlands. Since then, they have been the only people in the world making film for vintage Polaroid cameras.

In 2017, The Impossible Project re-launched as Polaroid Originals: a brand dedicated exclusively to Polaroid’s original analog instant photography products. Bringing analog instant photography back under the Polaroid umbrella was a significant milestone, but it was not the end of the journey. In March 2020, Polaroid took the next step and became one brand, with the one name: Polaroid.

Today, Polaroid has analog instant photography at its core and represents the brand that people all over the world came to know and love for over 80 years. By unifying its entire product portfolio under one name, Polaroid is setting out its new vision as a global brand that will continue to create products that bring people together in human and meaningful ways.

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