Polaroid Radio

Polaroid Radio is a different kind of internet radio. In a world of algorithms we make digital radio human, empathetic, and experiential. 

We do this by providing five stations, each of which are curated by a global group of creatives producing five distinct vibes and personalities. When you tune in, you jump into what’s playing and hear the same track at the same time as everyone else. You can’t skip or pause. And no one knows what’s playing next. Lastly, it’s free and ad-free.  

Why Polaroid Radio? We wanted our entry into music to be rooted in our deep love and respect for music culture. It matters what people listen to, so we wanted to launch something that helped people discover the kind of music we at Polaroid love and care about. There are so many ways algorithms recommend music today, so we wanted to put it back in the hands of artists and curators to pick songs they love and for us to celebrate that kind of taste. Polaroid Radio is the Polaroid point of view on music; it has an opinion and we’re really proud of that.

So what is it? Polaroid Radio is a different kind of experimental music discovery service and listening experience.

It’s five FM-like, artist-curated, free and ad-free sonic worlds.

The human curation is the focus. Each station is the vision of talented creators, artists, DJs and musicians that curated up-and-coming tracks as well as old favorites to transport you. Tune in to Itchy Teeth, Polychrome, Royal Pine, Heatwave, or Iris stations to suit every moment and mood.

It feels analog and like FM radio because you can’t skip or pauseNo one knows what’s playing next, and everyone jumps into the same track at the same time.

You can listen to Polaroid Radio in the Polaroid Music app or on the web at radio.polaroid.com. If you have a Polaroid Music Player you can use the Polaroid Music app to save your favorite Polaroid Radio stations on the analog dial on the Player, letting you browse and change Polaroid Radio stations without picking up your phone. 

At launch Polaroid Radio will be available in US, Canada, UK, France, Germany, Italy, Netherlands, Sweden, Portugal, Austria, and we are actively working to adding new countries where Polaroid Radio is available.

About Polaroid

Polaroid was founded in 1937 by Edwin Land as an icon of innovation and engineering. The company’s launch of the Polaroid Land camera in 1947, which marked the genesis of instant photography, and subsequent introduction of the breakthrough Polaroid SX-70 camera in 1972 and many others, would firmly cement Polaroid’s standing as a technological pioneer and cultural phenomenon during its peak. However, at the turn of the century, the company would be faced with new realities surrounding digital technology’s swift rise and ceased the production of instant film in 2008. But that was short-lived; a dedicated group of instant photography fans would save the last Polaroid factory in the Netherlands under the name ‘The Impossible Project,’ paving way for the eventual rebirth of the original ‘Polaroid’ brand in the years following.

Today, Polaroid is in pursuit of unlocking the beauty in everyday life with instant photography tools that empower creators across the globe to capture meaningful moments. With recent introductions like the world’s smallest instant camera, the Polaroid Go camera, and the world’s first instant camera with built-in manual controls, the Polaroid I-2 camera, the company that we have come to know and love for over 80 years is rooted back in the spirit of analog innovation for the modern age.

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