Polaroid Radio is a different kind of internet radio. In a world of algorithms we make digital radio human, empathetic, and experiential.
We do this by providing five stations, each of which are curated by a global group of creatives producing five distinct vibes and personalities. When you tune in, you jump into what’s playing and hear the same track at the same time as everyone else. You can’t skip or pause. And no one knows what’s playing next. Lastly, it’s free and ad-free.
Why Polaroid Radio? We wanted our entry into music to be rooted in our deep love and respect for music culture. It matters what people listen to, so we wanted to launch something that helped people discover the kind of music we at Polaroid love and care about. There are so many ways algorithms recommend music today, so we wanted to put it back in the hands of artists and curators to pick songs they love and for us to celebrate that kind of taste. Polaroid Radio is the Polaroid point of view on music; it has an opinion and we’re really proud of that.
So what is it? Polaroid Radio is a different kind of experimental music discovery service and listening experience.
The human curation is the focus. Each station is the vision of talented creators, artists, DJs and musicians that curated up-and-coming tracks as well as old favorites to transport you. Tune in to Itchy Teeth, Polychrome, Royal Pine, Heatwave, or Iris stations to suit every moment and mood.
It feels analog and like FM radio because you can’t skip or pause. No one knows what’s playing next, and everyone jumps into the same track at the same time.
You can listen to Polaroid Radio in the Polaroid Music app or on the web at radio.polaroid.com. If you have a Polaroid Music Player you can use the Polaroid Music app to save your favorite Polaroid Radio stations on the analog dial on the Player, letting you browse and change Polaroid Radio stations without picking up your phone.
At launch Polaroid Radio will be available in US, Canada, UK, France, Germany, Italy, Netherlands, Sweden, Portugal, Austria, and we are actively working to adding new countries where Polaroid Radio is available.