Polaroid products have always added vibrancy to every occasion, and now we’re bringing that energy to music. The Music in Full Color campaign is meant to inspire creators to show up fuller, louder, bolder and sharing a full spectrum of colors, moods and imagination. Music in Full Color is a creative platform that brings together Polaroid Players and Polaroid Radio, mixing up the contagious energy and vibrant colorful design with the full spectrum of human-curated music.
As the inventors of the once-groundbreaking idea of instant photography, Polaroid has been working at the intersection of art and science for over 80 years.
While on the crazy journey from the Impossible Project to Polaroid Originals to Polaroid, we realized that in order to move this iconic brand into the future we needed to make the new products again and take those products beyond the 50 year old art form instant analog photography. Music is our first step.
Throughout the decades, we have been partnering with and inspiring artists, creators and musicians, always bringing creative tools to the table. Our connections to the creative world is why bringing our unique Polaroid spirit to the world of music felt only natural. The intention of Polaroid Music is to bring our brand perspective to music, which includes 80+- year legacy in design innovation, visual arts, and creative culture.
Find out more about the Music in Full Color campaign on YouTube.