Polaroid Go, The World’s Most Portable Analog Camera, Comes in Two New Colorways with Bold Accessories
This April, Polaroid is adding to the fan-favorite Polaroid Go family two dynamic colorways, colored filters, and arthouse-style black instant film.
New York, NY - April 26, 2022 - Polaroid Go, the world’s tiniest, most portable analog instant camera, is pushing the boundaries of where you can ‘Go Create.’
This year, Polaroid is celebrating more ways to be creative on-the-go by releasing the pocket-sized camera in two bold colorways, Black and Red, along with new creator-centric additions: a filter set for blue, red or orange-tinted photos, and matte-black frame instant film for drama that kicks.
“The Polaroid Go has portability and the spirit of exploration in its DNA. We’ve seen an incredible response for this new camera format so we wanted to introduce even more ways for people to dive deeper into their creativity, while making it easy for them to go anywhere and capture whenever inspiration hits,” Oskar Smolokowski, Polaroid CEO, said.
At only 4.1” long, 3.3” wide, and 2.4” tall, the Polaroid Go is the smallest analog instant camera in the world. Designed as a wearable creative companion, the Polaroid Go empowers creators to go out and explore the secret, imperfect, and unexpected places in the world.
To celebrate the launch of Polaroid Go Black and Red, Polaroid kicks off the campaign in May with creativity and exploration at its heart. An evolution of last year’s Go Create campaign, 2022’s iteration brings together creators across artistic disciplines and cultures. Ibby Njoya, an artist and set designer, and Miranda Makaroff, a fashion designer, dj, blogger and actress, traveled to Tenerife, Spain to show off their creative visions on the rugged island.
“For me, Polaroid has always been a tool of documentation and experimentation. As an artist, it’s allowed me to process the development of my skills as a set designer. Getting to experiment with the Polaroid Go’s portability during our shoot in the Canary Islands was so fun, I love how easy it is to bring it everywhere,” Njoya said.
The new colorways join the original Polaroid Go white camera, providing more opportunity for self expression wherever the next adventure leads. The Polaroid Go builds on its creative-minded features like the selfie mirror, self-timer, long-lasting battery, dynamic flash, double exposure, and travel-friendly accessories with the introduction of the camera’s first-ever lens filters and the smallest black frame instant film.
“I love the new possibilities that the Polaroid Go creates. It makes it so easy to capture inspiration wherever I travel, which plays a big part into my creative process as an artist,” Makaroff said.
Polaroid Go Black and Polaroid Go Red are available April 26 at Polaroid.com/Go.
Polaroid Go Black Camera MSRP: $99.99 / €119,99 / £109,99
Polaroid Go Black Film Double Pack MSRP: $19.99 / €19,99 / £18,99
Polaroid Go Filter Set MSRP: $19.99 / €19,99 / £18,99
@Polaroid #PolaroidGo #Gocreate
About Polaroid
Polaroid was founded in 1937 by Edwin Land as an icon of innovation and engineering. The company’s launch of the Polaroid Land camera in 1947, which marked the genesis of instant photography, and subsequent introduction of the breakthrough Polaroid SX-70 camera in 1972 and many others, would firmly cement Polaroid’s standing as a technological pioneer and cultural phenomenon during its peak. However, at the turn of the century, the company would be faced with new realities surrounding digital technology’s swift rise and ceased the production of instant film in 2008. But that was short-lived; a dedicated group of instant photography fans would save the last Polaroid factory in the Netherlands under the name ‘The Impossible Project,’ paving way for the eventual rebirth of the original ‘Polaroid’ brand in the years following.
Today, Polaroid is in pursuit of unlocking the beauty in everyday life with instant photography tools that empower creators across the globe to capture meaningful moments. With recent introductions like the world’s smallest instant camera, the Polaroid Go camera, and the world’s first instant camera with built-in manual controls, the Polaroid I-2 camera, the company that we have come to know and love for over 80 years is rooted back in the spirit of analog innovation for the modern age.
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