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Polaroid was founded in 1937 by Edwin Land as an icon of innovation and engineering. The company’s launch of the Polaroid Land camera in 1947, which marked the genesis of instant photography, and subsequent introduction of the breakthrough Polaroid SX-70 camera in 1972 and many others, would firmly cement Polaroid’s standing as a technological pioneer and cultural phenomenon during its peak. However, at the turn of the century, the company would be faced with new realities surrounding digital technology’s swift rise and ceased the production of instant film in 2008. But that was short-lived; a dedicated group of instant photography fans would save the last Polaroid factory in the Netherlands under the name ‘The Impossible Project,’ paving way for the eventual rebirth of the original ‘Polaroid’ brand in the years following.

Today, Polaroid is in pursuit of unlocking the beauty in everyday life with instant photography tools that empower creators across the globe to capture meaningful moments. With recent introductions like the world’s smallest instant camera, the Polaroid Go camera, and the world’s first instant camera with built-in manual controls, the Polaroid I-2 camera, the company that we have come to know and love for over 80 years is rooted back in the spirit of analog innovation for the modern age.

Latest Polaroid news

Polaroid releases its first collaboration with Pantone

New Polaroid i-Type Color Film Round Frame Retinex celebrates Edwin Land's color Theory with vibrant circular frames.

Polaroid unveils limited edition film: A captivating fusion of art and science

New Polaroid i-Type Color Film Round Frame Retinex celebrates Edwin Land's color theory with vibrant circular frames.

Polaroid I-2 – the high-end camera for instant photography mastery

The new Polaroid I-2 combines traditional analog experience with modern camera technology to establish a new benchmark in instant photography

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