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Polaroid was founded in 1937 by Edwin Land as an icon of innovation and engineering. The company’s launch of the Polaroid Land camera in 1947, which marked the genesis of instant photography, and subsequent introduction of the breakthrough Polaroid SX-70 camera in 1972 and many others, would firmly cement Polaroid’s standing as a technological pioneer and cultural phenomenon during its peak. However, at the turn of the century, the company would be faced with new realities surrounding digital technology’s swift rise and ceased the production of instant film in 2008. But that was short-lived; a dedicated group of instant photography fans would save the last Polaroid factory in the Netherlands under the name ‘The Impossible Project,’ paving way for the eventual rebirth of the original ‘Polaroid’ brand in the years following.

Today, Polaroid is in pursuit of unlocking the beauty in everyday life with instant photography tools that empower creators across the globe to capture meaningful moments. With recent introductions like the world’s smallest instant camera, the Polaroid Go camera, and the world’s first instant camera with built-in manual controls, the Polaroid I-2 camera, the company that we have come to know and love for over 80 years is rooted back in the spirit of analog innovation for the modern age.

Latest Polaroid news

Polaroid partners with renowned community photographers to capture the culture of skateboarding in major cities

'L’Habitat' exhibition is a first-hand view of LA, London, Tokyo, Paris and Barcelona unique community environments and will be open for public from June 20 to July 6

Polaroid upgrades chemistry of Black & White film: richer detail, lighter contrast, unmatched quality

New chemistry-loaded Polaroid B&W 600 film Monochrome Frame elevates its instant photos with enhanced chemistry and expanded shades

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It’s inevitable to see the impact Hip Hop has had around the globe.

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