For Summer ‘23, Palace launches its first-ever camera the 'Palaroid' in collaboration with Polaroid, celebrating the rawness of skateboarding culture and the two brands' communities. This includes a classic Polaroid Now i-Type Instant Camera with Palace's signature 'Triferg' logo and a pack of Polaroid color i-Type Film featuring the Palace branding across the frame. Other accessories included are a wrist strap and a USB charging cable.
About Polaroid
Polaroid was founded in 1937 by Edwin Land as an icon of innovation and engineering. The company’s launch of the Polaroid Land camera in 1947, which marked the genesis of instant photography, and subsequent introduction of the breakthrough Polaroid SX-70 camera in 1972 and many others, would firmly cement Polaroid’s standing as a technological pioneer and cultural phenomenon during its peak. However, at the turn of the century, the company would be faced with new realities surrounding digital technology’s swift rise and ceased the production of instant film in 2008. But that was short-lived; a dedicated group of instant photography fans would save the last Polaroid factory in the Netherlands under the name ‘The Impossible Project,’ paving way for the eventual rebirth of the original ‘Polaroid’ brand in the years following.
Today, Polaroid is in pursuit of unlocking the beauty in everyday life with instant photography tools that empower creators across the globe to capture meaningful moments. With recent introductions like the world’s smallest instant camera, the Polaroid Go camera, and the world’s first instant camera with built-in manual controls, the Polaroid I-2 camera, the company that we have come to know and love for over 80 years is rooted back in the spirit of analog innovation for the modern age.
Contact details
Related topics
Related news
Polaroid Go Generation 2
The world's smallest instant camera - now comes at a smaller price - only $79.99
Polaroid honors its shared creative spirit with Basquiat
Polaroid and Basquiat merge iconic styles in a special collection
Polaroid releases its first collaboration with Pantone
New Polaroid i-Type Color Film Round Frame Retinex celebrates Edwin Land's color Theory with vibrant circular frames.
1UP, Martha Cooper, Futura, Mark Gonzales and more co-create community project during Art Basel in Miami
Ten renowned artists turn their Polaroid portraits into graffiti artworks in real time, merging two artistic mediums that resist the quest for perfection
Polaroid unveils limited edition film: A captivating fusion of art and science
New Polaroid i-Type Color Film Round Frame Retinex celebrates Edwin Land's color theory with vibrant circular frames.