Inspired by the raw and unfiltered artistic style of Basquiat, this collection celebrates the shared commitment to authenticity, spontaneity, and embracing imperfections. Basquiat’s belief in beauty through improvisation aligns with the unpredictable nature of Polaroid photography, capturing genuine moments in their unedited form.
The design of the Polaroid Now camera pays homage to the renowned "Boy and Dog in a Johnnypump" painting, celebrating Basquiat's pinnacle of creativity while encouraging a new generation to embrace disruptive art and create their own.
Polaroid is releasing the Basquiat collection as part of its ongoing commitment to recognize the legacy of Polaroid artists. This follows the footsteps of collaborations with iconic figures like Keith Haring and David Bowie, showcasing the dedication to preserve artistic heritage and encouraging a creative revival.
We aim to pay tribute to Basquiat's influence, motivating us to embrace authenticity and spontaneity in our creativity. Andy Warhol and Maripol often photographed Basquiat on Polaroid film, capturing his essence, which in turn inspired Polaroid to curate this collection,Polaroid Chairman, Oskar Smolokowski.
This unique collection features 10 different frame designs across a pack of 8 films, showcasing Basquiat's distinctive artwork alongside a Polaroid Now camera adorned with vibrant colors. The Basquiat Polaroid collection is available on Polaroid.com and select retailers worldwide starting March 7.
Polaroid Now Camera Generation 2 Basquiat Edition: $129.99, €139.99, £119.99
Polaroid Color i-Type Film Basquiat Edition: $19,99 / €19,99 / £18,99 per pack
Polaroid Shoulder Strap Basquiat Edition: $24.99, €24.99, £24.99
*Please ensure that all imagery is credited to the photographer in the filename (if provided) as well as Polaroid.
Partnership done in collaboration with Artestar, a global licensing agency and creative consultancy representing high-profile artists, photographers, designers and creatives
About Polaroid
Polaroid was founded in 1937 by Edwin Land as an icon of innovation and engineering. The company’s launch of the Polaroid Land camera in 1947, which marked the genesis of instant photography, and subsequent introduction of the breakthrough Polaroid SX-70 camera in 1972 and many others, would firmly cement Polaroid’s standing as a technological pioneer and cultural phenomenon during its peak. However, at the turn of the century, the company would be faced with new realities surrounding digital technology’s swift rise and ceased the production of instant film in 2008. But that was short-lived; a dedicated group of instant photography fans would save the last Polaroid factory in the Netherlands under the name ‘The Impossible Project,’ paving way for the eventual rebirth of the original ‘Polaroid’ brand in the years following.
Today, Polaroid is in pursuit of unlocking the beauty in everyday life with instant photography tools that empower creators across the globe to capture meaningful moments. With recent introductions like the world’s smallest instant camera, the Polaroid Go camera, and the world’s first instant camera with built-in manual controls, the Polaroid I-2 camera, the company that we have come to know and love for over 80 years is rooted back in the spirit of analog innovation for the modern age.
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