Polaroid honors its shared creative spirit with Basquiat
Polaroid and Basquiat merge iconic styles in a special collection
Inspired by the raw and unfiltered artistic style of Basquiat, this collection celebrates the shared commitment to authenticity, spontaneity, and embracing imperfections. Basquiat’s belief in beauty through improvisation aligns with the unpredictable nature of Polaroid photography, capturing genuine moments in their unedited form.
The design of the Polaroid Now camera pays homage to the renowned "Boy and Dog in a Johnnypump" painting, celebrating Basquiat's pinnacle of creativity while encouraging a new generation to embrace disruptive art and create their own.
Polaroid is releasing the Basquiat collection as part of its ongoing commitment to recognize the legacy of Polaroid artists. This follows the footsteps of collaborations with iconic figures like Keith Haring and David Bowie, showcasing the dedication to preserve artistic heritage and encouraging a creative revival.
We aim to pay tribute to Basquiat's influence, motivating us to embrace authenticity and spontaneity in our creativity. Andy Warhol and Maripol often photographed Basquiat on Polaroid film, capturing his essence, which in turn inspired Polaroid to curate this collection,
Polaroid Chairman, Oskar Smolokowski.
This unique collection features 10 different frame designs across a pack of 8 films, showcasing Basquiat's distinctive artwork alongside a Polaroid Now camera adorned with vibrant colors. The Basquiat Polaroid collection is available on Polaroid.com and select retailers worldwide starting March 7.
Partnership done in collaboration with Artestar, a global licensing agency and creative consultancy representing high-profile artists, photographers, designers and creatives
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