Polaroid x Thrasher: Capturing Chaos and Community of Skateboarding
Two legendary brands united by their love of analog are launching a limited-edition Polaroid Now camera and film to celebrate skateboarding’s grit, creativity, and community
For over four decades, Thrasher, the legendary magazine, has been the voice of skateboarding, capturing both the world’s wildest tricks and the friendships that hold community together. This collaboration honors a shared belief: that human connection defines culture, and moments matter when they are remembered together.
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At its heart, skateboarding is a community. It’s not just about who lands the trick, but who was there to see it, who filmed it, who cheered, and who helped pick up the board after the fall. Skateboarding has always been fueled by shared moments and from the earliest days, photography has been central to how those moments are captured and celebrated.
Like skateboarding, Polaroid thrives on raw, unplanned moments. Instant photography doesn’t just document, it connects people, preserving the chaos and beauty of life long after the session ends.
Together, Polaroid and Thrasher aren’t just releasing a camera and film, they’re celebrating the human stories that keep skateboarding and instant photography alive.
The skateboard community is experience based and shares that through imagery. There are sprinkles of Polaroid throughout Thrasher's deep archives. These moments have guided generations and brought us together, not only capturing the chaos but capturing history
Tony Vitello, publisher and owner of Thrasher
The release includes thePolaroid Now Generation 3 – Thrasher Edition, each camera hydro-dipped with Thrasher artwork, ensuring no two are alike. It pairs with the Polaroid Color i-Type Film – Thrasher Edition, featuring 11 exclusive frame designs from legendary artist and longtime Thrasher collaborator Neckface, whose bold, chaotic style mirrors skateboarding’s edge and humor.
A vibrant, one-of-a-kind analog camera with a sticker-bombed, hydro-dipped design. Optimized for bright-light photography, it supports self-timer and double exposure shots, is rechargeable via USB-C, and uses Polaroid i-Type Film for full-sized instant photos, perfect for capturing life’s chaos in style.
Delivers 11 unique, fiery frames per pack featuring bold artwork by Neckface. Compatible with Polaroid Flip, Now, Now+, I-2, Lab, and more, it lets you capture life’s chaos in full-sized instant photos, perfect for anyone who wants their photography gear as wild as their shots.
Founded in San Francisco in 1981, Thrasher Magazine has been the premiere publication in skateboarding for over 40 years. Along with Thrasher’s monthly print magazine, its videos and digital media spread far and wide across all platforms, showcasing the best of skateboarding, and the subculture and personalities surrounding it. What started as a basement operation has grown into a worldwide phenomenon, with skateboarders representing the SKATE AND DESTROY attitude across every continent.
"The Camera for an Analog Life" campaign - to launch Polaroid’s newest camera, Flip - directly tackles digital exhaustion and offers a fresh antidote to digital overload
