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Polaroid Go Generation 2 offers sharper, brighter images

The world's smallest instant camera - now comes at a smaller price - only $79.99

Our most portable, wearable, take anywhere-able instant camera has been upgraded with a larger aperture range, precise light sensor and on-point exposure settings to take clearer and brighter pictures.

The world’s smallest instant camera is packed with big ideas. Like a built-in selfie mirror, self-timer and double-exposure modes. It can even be paired with its own teeny tiny color filters. All in a classic design now made with 30% recycled materials.

Rechargeable with USB-C and compatible with Polaroid Go Film: Polaroid’s smallest instant film yet, a color instant film that's battery-free and has real Polaroid chemistry.

Capture real life on the Go.

Polaroid Go Generation 2 Blue
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Polaroid Go Generation 2 Blue
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Polaroid Go Generation 2 Blue
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Price: Polaroid Go Generation 2 Instant Camera: $79.99, €89.99, £79.99  

For more information, please contact: 

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About Polaroid

Polaroid was founded in 1937 by Edwin Land as an icon of innovation and engineering. The company’s launch of the Polaroid Land camera in 1947, which marked the genesis of instant photography, and subsequent introduction of the breakthrough Polaroid SX-70 camera in 1972 and many others, would firmly cement Polaroid’s standing as a technological pioneer and cultural phenomenon during its peak. However, at the turn of the century, the company would be faced with new realities surrounding digital technology’s swift rise and ceased the production of instant film in 2008. But that was short-lived; a dedicated group of instant photography fans would save the last Polaroid factory in the Netherlands under the name ‘The Impossible Project,’ paving way for the eventual rebirth of the original ‘Polaroid’ brand in the years following.

Today, Polaroid is in pursuit of unlocking the beauty in everyday life with instant photography tools that empower creators across the globe to capture meaningful moments. With recent introductions like the world’s smallest instant camera, the Polaroid Go camera, and the world’s first instant camera with built-in manual controls, the Polaroid I-2 camera, the company that we have come to know and love for over 80 years is rooted back in the spirit of analog innovation for the modern age.

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