Polaroid upgrades chemistry of Black & White film: richer detail, lighter contrast, unmatched quality
New chemistry-loaded Polaroid B&W 600 film Monochrome Frame elevates its instant photos with enhanced chemistry and expanded shades
Polaroid reveals its highly anticipated photo quality upgrade with the B&W 600 Film – Monochrome Frame featuring a curated selection of frames in black, grey and white. Dedicated to continuous chemistry improvement for enhanced photo quality since its early Impossible project days, the company now offers photographers significantly more nuances of B&W, elevating the beauty of Black and White photography with increased clarity. The improved B&W chemistry will be rolled out across upcoming film releases.
Polaroid photography relies on its complex chemistry, with a positive sheet and negative material, that create instant photography through light exposure within the camera. Light-sensitive silver halide crystals in the film react upon exposure, forming a latent image. As the film passes through rollers, a developer chemical spreads across it, catalysing the conversion of exposed crystals into metallic silver, resulting in a visible image. Other chemicals control reaction speed, stabilize image quality, and protect against ambient light.
Our film chemistry is at the very heart of what we do at Polaroid. We're hard at work on numerous research tracks to keep pushing the film forward, and moments like these when we can release the new formulations to the public are super exciting. We’re very proud to manufacture all of this in our European factories, the world's only Polaroid film production facilities!Polaroid Chairman, Oskar Smolokowski.
Polaroid B&W 600 Film - Monochrome Frames offer a variety of frames in shades of black, white, & gray in each pack, with 8 photos, a built-in battery, and a development time of 5-10 minutes. Compatible with Polaroid 600 cameras, as well as the Polaroid I-2, Polaroid Now & Polaroid Now+ cameras, and Polaroid Lab printer, this limited edition film pack embodies the iconic Polaroid aesthetic while enhancing the instant photography experience. Now available on polaroid.com and select retailers worldwide.
Polaroid B&W 600 Film - Monochrome Frames: $19,99 / €19,99 / £18,99 per pack
*Please ensure that all imagery is credited to the photographer in the filename (if provided) as well as Polaroid.
About Polaroid
Polaroid was founded in 1937 by Edwin Land as an icon of innovation and engineering. The company’s launch of the Polaroid Land camera in 1947, which marked the genesis of instant photography, and subsequent introduction of the breakthrough Polaroid SX-70 camera in 1972 and many others, would firmly cement Polaroid’s standing as a technological pioneer and cultural phenomenon during its peak. However, at the turn of the century, the company would be faced with new realities surrounding digital technology’s swift rise and ceased the production of instant film in 2008. But that was short-lived; a dedicated group of instant photography fans would save the last Polaroid factory in the Netherlands under the name ‘The Impossible Project,’ paving way for the eventual rebirth of the original ‘Polaroid’ brand in the years following.
Today, Polaroid is in pursuit of unlocking the beauty in everyday life with instant photography tools that empower creators across the globe to capture meaningful moments. With recent introductions like the world’s smallest instant camera, the Polaroid Go camera, and the world’s first instant camera with built-in manual controls, the Polaroid I-2 camera, the company that we have come to know and love for over 80 years is rooted back in the spirit of analog innovation for the modern age.
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