As Gen Z craves to slow down, Polaroid introduces the Go Generation 3

The brand’s smallest camera is designed for an analog summer

Today, in time for summer, Polaroid announces the launch of the Polaroid Go Generation 3 – the best Polaroid Go yet.

The compact instant camera, using Polaroid Go film, creates small-format instant photographs in the same iconic Polaroid frame, in a portable format designed for capturing everyday moments on the go.

Polaroid Go Gen 3

The launch comes as younger generations gravitate toward more tactile and intentional ways to experience everyday life. From phone-free concerts and clubs to low-fi aesthetics, analog experiences continue to resonate with Gen Z consumers looking for moments that feel more personal, tacticle and lasting.

Download Polaroid Go Gen 3 Assets press.polaroid.com

Being Polaroid’s smallest instant analog camera, it’s built for travelling, festivals and spontaneous social moments. It’s easy to carry and simple to use, including a built-in selfie mirror, self-timer for group shots, and double exposure mode for fun and creative instant photography.

With Polaroid Go Generation 3, we set out to design the world’s smallest instant camera that still takes picture‑taking seriously. We focused on perfecting the optical system, integrating a genuinely powerful flash, and optimizing the camera for great, close‑up selfies of you and your friends. Every decision supports how people actually use a camera this small, while delivering strong performance across different lighting conditions. All of that engineering work is wrapped in a new personality and design that keeps all the joy people expect from Polaroid. Stine Bauer Dahlberg, Chief Product Officer, at Polaroid

The Polaroid Go Generation 3 will be available in five colors including white, black, teal blue and ice blue starting June 2nd on Polaroid.com and at selected retailers.

$89.99 / €89,99 / £79,99