Ten winners emerge from over 2,000 submissions and will be showcased to a global audience at the Paris Photo Fair.
Polaroid and Magnum are proud to reveal the work of 10 emerging artists selected through their joint Open Call.
The first-ever partnership between two iconic photography brands set out to discover the next wave of visual storytellers and will culminate in a showcase of the winners' final work at November’s Paris Photo Fair and a digital exhibition.
The Open Call headlined by Magnum photographers Enri Canaj, Jim Goldberg, and Newsha Tavakolian drew an astonishing 2101 submissions from a diverse pool of talent from over 100 countries.
The 10 winners were selected for their ability to tell empathy-evoking stories and received mentorship from the Magnum photographers - and the Polaroid I-2 camera to capture the next chapter of their stories.
We are thrilled with the response to the Magnum and Polaroid Open Call and the creative ingenuity shown in the winners' final works. For many participants, it was their first time shooting with Polaroid film, and it was inspiring to see how this medium shaped their art, adding authenticity and immediacy to their storytelling.Marine Merindol, COO of Magnum Photos
At the heart of the winners' work is an exploration of the human experience, as artists reflect on both their own lives and the world around them. The work covers a broad range of themes from migration to gender roles, and from expressing one's own identity to reflecting on the poignant reality of living with a disease, or far away from the family.
The final selection - entitled “Real Life is Not Black and White” - emphasizes the role of instant photography as a powerful medium for storytelling and creative expression. It celebrates the creative properties of the black-and-white film, and the new levels of mastery made possible by the Polaroid I-2 – the first high-end instant camera with built-in manual controls.
The partnership between Polaroid and Magnum Photos is the latest chapter in the “Imperfectionism” movement, which champions the idea that rejecting “perfection” is the path to embracing a more creative, connected life.
The work of Magnum and Polaroid Open Call winners will be on display along with the work of their Magnum Photo mentors from November 7-10 at the Paris Photo Fair at the Grand Palais (booth P06) and as a digital exhibition on polaroid.com.
Jakub Stanek, Jaír Fernando Coll, Maria Beatriz de Vilhena, Mengwen Cao, D. M. Terblanche, Mohamed Hassan, Stefan Pavic, Aleruchi Kinika, Natela Grigalashvil, Jed Bacason
About Polaroid
Polaroid was founded in 1937 by Edwin Land as an icon of innovation and engineering. The company’s launch of the Polaroid Land camera in 1947, which marked the genesis of instant photography, and subsequent introduction of the breakthrough Polaroid SX-70 camera in 1972 and many others, would firmly cement Polaroid’s standing as a technological pioneer and cultural phenomenon during its peak. However, at the turn of the century, the company would be faced with new realities surrounding digital technology’s swift rise and ceased the production of instant film in 2008. But that was short-lived; a dedicated group of instant photography fans would save the last Polaroid factory in the Netherlands under the name ‘The Impossible Project,’ paving way for the eventual rebirth of the original ‘Polaroid’ brand in the years following.
Today, Polaroid is in pursuit of unlocking the beauty in everyday life with instant photography tools that empower creators across the globe to capture meaningful moments. With recent introductions like the world’s smallest instant camera, the Polaroid Go camera, and the world’s first instant camera with built-in manual controls, the Polaroid I-2 camera, the company that we have come to know and love for over 80 years is rooted back in the spirit of analog innovation for the modern age.
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