New York, NY – January 17, 2023 Polaroid partners with The David Bowie Archive to honor the multi- talented, multi-faceted, multi-media artist through the release of special edition Bowie Film. As Polaroid ventures into the music sphere, this collaboration has led to the creation of the unique i-Type film, and a Bowie-takeover of three Polaroid Radio stations: Itchy Teeth, Polychrome and Iris.
Bowie’s legacy can’t be overstated. It's a rebellious energy that lives on. A defiance. A do-what-you- want-ness. A chameleonic, constantly re-inventive attitude. Knowing that it’s still out there, Polaroid challenged photographers*, CJ Harvey, Chris Sim and Holly Whitaker to go find and capture that ‘Bowie- ness' in current bands and musicians.
In her quest to capture Bowie-ness with the limited-edition film, portrait and fashion photographer Holly Whitaker found herself in London's underbelly, capturing the genre-defying bands PVA and Pixx.
"Bowie-ness is taking inspiration from everything you do and see and everyone you meet, whether it be positive or negative. A willingness to try anything and not care what people think. He was completely timeless which is why people are constantly finding new ways to be inspired by him. You can interpret him in any way, I feel, because there are so many facets to him that people can relate to; he was ever- changing and all-being," Whitaker said.
Each film pack contains 8 of 10 unique frames inspired by the iconic artwork and imagery of classic David Bowie albums.
Polaroid Limited-Edition Bowie Film is available January 17 at polaroid.com.
David Bowie Edition i-Type Film: $19.99, €19.99, £18.99
*Music bands captured on Bowie film: Celine Autumn by Chris Sim, Mannequin Pussy by CJ Harvey, Rocket by CJ Harvey, Pixx and PVA by Holly Whitaker
*For imagery, please ensure that all images are credited to the photographer in the filename (if provided) as well as Polaroid
About Polaroid
Polaroid was founded in 1937 by Edwin Land as an icon of innovation and engineering. The company’s launch of the Polaroid Land camera in 1947, which marked the genesis of instant photography, and subsequent introduction of the breakthrough Polaroid SX-70 camera in 1972 and many others, would firmly cement Polaroid’s standing as a technological pioneer and cultural phenomenon during its peak. However, at the turn of the century, the company would be faced with new realities surrounding digital technology’s swift rise and ceased the production of instant film in 2008. But that was short-lived; a dedicated group of instant photography fans would save the last Polaroid factory in the Netherlands under the name ‘The Impossible Project,’ paving way for the eventual rebirth of the original ‘Polaroid’ brand in the years following.
Today, Polaroid is in pursuit of unlocking the beauty in everyday life with instant photography tools that empower creators across the globe to capture meaningful moments. With recent introductions like the world’s smallest instant camera, the Polaroid Go camera, and the world’s first instant camera with built-in manual controls, the Polaroid I-2 camera, the company that we have come to know and love for over 80 years is rooted back in the spirit of analog innovation for the modern age.
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