The notion of unpredictability and imperfection are intrinsic to instant photography and form the very essence of its appeal. The instant film's temperament turns ordinary into poetry, creating artistic uniqueness where each photo is the true original.
With its advanced capabilities, the new Polaroid I-2 is the utmost expression of the qualities of instant photography that have made it captivating for decades.
In the new "Imperfectionists" campaign, designed to mark the launch of the new camera, Polaroid celebrates creators who embrace random and chaotic aspects of life and the creative process.
"I am not interested in perfection. Chaos. Spontaneity. Randomness. That's where reality exists," - remarks Coco Capitán. "Working with the I-2 and the Polaroid film is remarkable. As a creative tool, it has a lot of capabilities, while you cannot always predict what the photo will look like. Every shot is unique, and the creation process is as meaningful as the end result."
The campaign illuminates the creative philosophy of Coco Capitán, Kotori Kawashima and Max Siedentopf - three unique artists who share an obsession with imperfection.
A breaker of forms, Coco Capitán’s craft is moored in chaos and unexpected beauty. From her handwritten poems to her photography, painting, and installation art, Coco’s work is never about expressing perfection, but rather the imperfect collision of ideas and reality.
To explore the I-2 instant camera, she hopped on a sailboat and ventured somewhere off the coast of Mallorca.
A creative polymath, Max Siedentopf’s approach to craft celebrates the accidental, the unconventional, and the imperfect. He doesn’t believe in perfect moments. It’s failure, everyday surroundings, and luck that inspire us to craft better, more captivating work.
To explore the I-2 instant camera, he headed off to find the ‘extra’ in some of the ‘ordinary’ parts of Berlin.
A thoughtful photographer, Kotori Kawashima’s craft is rooted in his ability to see and capture the poetry found in the everyday. When shooting, he makes sure to give life space to breathe, to be itself — it’s with its guard down that the world reveals its beauty.To explore the I-2 instant camera, he followed his catlike curiosity through the backstreets of Tokyo.
"The Camera for an Analog Life" campaign - to launch Polaroid’s newest camera, Flip - directly tackles digital exhaustion and offers a fresh antidote to digital overload
